Apium lab is a boutique fragrance, beauty and wellness product development agency, with over 40 years’ combined experience across the beauty industry.
We are two founders who teamed up after having run our own beauty and fragrance brands for decades. Today, we formulate bespoke products and co-create brands for start-ups or existing brands, celebrities and concept stores.
Caroline wachsmuth
Caroline is a Swiss born, French speaking beauty and lifestyle entrepreneur, author and healing artist. She got known for Doux me her international, multi award-winning skincare line launched in Paris in 2002, the first to have earned the Ecological and Organic Cosmetic certification in France.
Tammy Frazer
Tammy is a globally-awarded perfumer and formulator who pioneers natural fragrances, luxury African scents and organic products. She was born in the sub-tropical lushness of Durban, South Africa before working in Europe, Africa, Australia and America.